About THIB Insurance

Since 1996, Tong Hin has been synonymous with trust and reliability in insurance. Today, that legacy continues with TH Insurance Brokers (THIB) — an independent brokerage committed to putting clients first. Our role is to provide unbiased advice, competitive coverage, and quality service that truly protects what matters most.

Looking up through a cylindrical architectural structure with a diamond pattern, towards a bright blue sky with some clouds and a faint rainbow.

Our Vision

To be the trusted partner that guides clients through risk, empowering individuals and businesses to stay protected, resilient, and confident in every challenge.

Close-up of young green seedlings sprouting from soil.

Our Mission

To protect and give peace of mind to our clients by delivering tailored insurance solutions and proactive risk guidance, so they can focus on growing their businesses and building secure futures.

Our Core Values

  • We safeguard what matters most with trusted coverage tailored to every individual and business.

  • We assure through clear advice and dependable service.

  • We anticipate risks, identify opportunities, and help clients stay prepared for what’s next.

  • We put people at the heart of everything we do — our clients, our partners, and our team.

To provide value-added services that go beyond coverage, helping clients anticipate risks, manage portfolios more effectively, and achieve long-term security.

Meet the Leadership Team

  • Young woman with shoulder-length hair smiling, wearing a white textured blazer over a dark shirt, and beige pants.

    Eileen Goh

    Chief Executive Officer

    With more than 15 years of experience in the insurance industry, Eileen leads TH Insurance Brokers with a forward-looking vision and a deep commitment to client trust. She oversees business strategy and operations, ensuring that every client receives personalised, reliable protection backed by professional guidance and care.

  • A woman with shoulder-length brown hair, wearing a light-colored, textured blazer over a black top, holding a closed gray laptop, standing against a light background with red and pink geometric shapes in the corners.

    Joyce Chua

    Founder

    Since 1992, Joyce has been a driving force in the insurance industry — first establishing Tong Hin and later transforming it into TH Insurance Brokers. Guided by integrity and a commitment to lasting partnerships, her dedication to protecting clients’ interests continues to define the company’s people-first approach today.

  • A woman with long dark hair smiling while holding a laptop, dressed in a black outfit with a pinstripe blazer.

    Esabel Goh

    Senior Manager, Client Relationships

    With a background in counselling and business development, Esabel brings a people-first approach to client relationships. She believes real protection begins with understanding the people behind every policy, combining empathy and expertise to create meaningful, values-driven insurance solutions.

  • We don’t just sell insurance. We build enduring relationships founded on trust, integrity, and reliability, backed by consistent results and continuous innovation.